ABOUT US
zubedy (M) Sdn Bhd was incorporated on May 24 1994, as a marketing and advertising consultancy. As the company grew, the focus evolved to human development with an emphasis on soft-skills training. In 2001, we launched zubedy Ideahouse – marketing skewed advertising agency.
BACKGROUND
zubedy'S VMGO
VISION
zubedy’s vision is to add value to individuals and organizations. We work with a focus on educating and sharing. We add value to every individual and every organization we come into contact by helping people and organizations
apply knowledge.
MISSION
Our mission is to study, research, learn and contemplate knowledge, and translate these into practical methods for our clients. We do this with total engagement and commitment.
MISSION
Our mission is to study, research, learn and contemplate knowledge, and translate these into practical methods for our clients. We do this with total engagement and commitment.
Objective
- Providing people the capability and the ability to change.
- Assisting various organisations during and after mergers to reset the company cultures.
- Setting up mentoring schemes to retain top talents.
- Dealing, managing and guiding various generations to be the best that they can.
- Helping set up effective sales processes for organisations.
- Transitioning non sales people to sales.
- Providing the tools that can spark creativity
Quality Policy
We believe in balancing profit with people, it is not enough to make money, but we must also touch people lives and the world around us positively and with care.
Our Core Values
- We will seek the truth
- We will add value
- We will apply knowledge
- We will be universal
- We will connect the unconnected
Our Change Process Concept
zubedy views training as part of a change endeavour. Training must integrate the organizations’ human resource plan with the corporate plan. The five key elements of change are: Awareness, Knowledge, Attitude, Behaviour and Group Behaviour.
zubedy can assist organizations to initiate, cultivate and implement activities that promote behavioural change towards achieving goals and objectives.
zubedy training is effective in creating awareness, knowledge and positive attitude in individuals. The cooperation of line managers and management are needed to cultivate and implement activities to achieve desired behaviour and group-behaviour. zubedy’s follow-up consultations help integrate line managers and management into the process.
01.
Awareness
Awareness is the trigger that creates turning points in accepting reality. Without awareness, the process cannot, and does not, begin.
02.
Knowledge
Knowledge is the understanding of skills needed for a particular task. For example, if the organization needs to be more marketing oriented, the minimum standard is for individuals to have the know-how and ability to perform marketing oriented tasks such as market segmenting, pricing and distribution.
03.
Attitude
Attitude develops from an evaluative response towards a subject matter. It is imperative that individual stakeholders embrace the change endeavour wholly.
04.
Behaviour
Behaviour is the action and exercise of the implementation. In the context of becoming a marketing oriented organization, stakeholders must take action and work towards that goal.
05.
Group Behaviour
Group Behaviour presents the greatest challenge in the change process. Group behaviour must be cultivated in and amongst various divisions working together to achieve the objectives.